FUJIFILM GFX 100 Camera to Join GFX System FUJIFILM GFX 100 Camera to Join GFX System FUJIFILM GFX 100 Camera to Join GFX System FUJIFILM GFX 100 Camera to Join GFX System FUJIFILM GFX 100 Camera to Join GFX System FUJIFILM GFX 100 Camera to Join GFX System

FUJIFILM GFX 100 Camera to Join GFX System

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FUJIFILM Corporation has announced the newest addition to its GFX system: the GFX 100 mirrorless camera. This 102 megapixel powerhouse breaks new ground in the photography world, featuring a host of pioneering technology that will revolutionize high resolution digital, taking it out of the studio and into the world.

The GFX 100 offers a 43.8×32.9mm CMOS sensor, superfast X-Processor 4 quad-core CPU, and a 3.2-inch three-way flip-out LCD touchscreen, all packed into a portable, weather-resistant, magnesium alloy body. Such an impressive list would be enough in itself to impress any photographer, but the most remarkable is still to come.

A 102 megapixel back-side illuminated sensor (BSI), in-body image stabilization (IBIS), on-board phase detection autofocus (AF) with approximately 100% coverage, and full sensor width video up to 4K/30p all make for an impressive camera. But the GFX 100 also includes four world firsts for a mirrorless digital camera with a sensor larger than 35mm format.

Read on to discover what makes the GFX 100 so amazing…

1. World’s First* 102MP Back-Side Illuminated (BSI) Sensor in a Mirrorless Camera

The GFX 100 features a newly developed BSI 102-megapixel imaging sensor. With this structure bringing the exposure plane closer to the color filter array, noise levels are reduced, native ISO is extended to 100, and sharpness is increased without an optical low-pass filter.

This extremely efficient new sensor is paired up with the powerful X-Processor 4 processing engine to deliver 16-bit images with amazing color fidelity, rich shadow detail, and incredible dynamic range. The results have to be seen to be believed.

2. World’s First* In-Body Image Stabilization (IBIS) for a Sensor with a Diagonal of 55mm

Such high resolution leaves very little room for error when it comes to camera shake and this can make handheld photography difficult without the right light. The GFX 100 is the first camera to include IBIS on a sensor larger than 35mm, which opens up a whole new world of opportunities for on-location and low-light shoots.

This impressive new technology comprises a three-axis accelerometer, three-axis gyro sensor, and a dedicated dual processor. Such a combination enables the system to work across five axes, making 10,000 corrections per second and offering up to 5.5 stops** of image stabilization. The GFX 100’s revolutionary IBIS offers a level of versatility never before seen for a sensor of this size.

3. World’s First* On-Board Hybrid Phase Detection AF with Approximately 100% Coverage on a Sensor with a Diagonal of 55mm

The GFX 100 continues to push boundaries with the inclusion of on-board hybrid phase detection AF across the entire sensor. This provides photographers with approximately 100% coverage, making it easier to find perfect focus wherever the subject appears in the frame.

With the capability of the X-Processor 4 at its heart, the GFX 100’s AF system not only offers extremely fast and accurate focusing, it provides highly efficient subject tracking and Face/Eye Detection to give both photographers and videographers peace of mind in challenging light.

4. World’s First* Mirrorless Digital Camera with a Sensor Diagonal of 55mm to Offer Full Sensor Width Video up to 4K/30p

Large format digital cinema is quickly gaining popularity, however, there are few viable options available for filmmakers looking to achieve visual impact without using a big sensor. With its medium format CMOS sensor measuring 43.8×32.9mm, the GFX 100 is the perfect alternative.

For the first time,* it is possible for videographers to capture spectacular large format footage in all the glory of 4K. There are also 16 of Fujifilm’s renowned Film Simulations to choose from, which cater for a wide range of cinematic looks. For those who want more control in post-production, the GFX 100 also records in F-Log, outputting 4:2:2 10-bit uncompressed footage via its HDMI port. This allows cinematographers plenty of freedom to edit.

Experience the Power of the GFX 100

We could spend all day describing how good the FUJIFILM GFX 100 is, but the only way to really tell is to experience it for yourself, so contact your nearest dealer today.

The GFX 100 is available soon to buy from FUJIFILM Authorized Dealers across the USA. Learn more and read the full specification here.

*Fujifilm research as of April 2019. Compared with other mirrorless digital cameras equipped with a larger sensor than 35mm format.

**CIPA standard.

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